Swecon is the official reseller of Volvo CE in Sweden, Germany and the Baltics.
Having visually been a part of Volvo CE, it was now time for Swecon to stand tall on its' own. With a bold, new identity and a new digital presence on all markets.
Core of the identity is the love for the machines, for the job. Customers are passionate about what they do, and so are Swecon. And that's where they meet.
Colors are taken from the basic elements they meet everyday – rocks, sand, sunlight, snow and fog.
Mood imagery are abstract captures of the beauty of their users' everyday worklife. Tire tracks in the sand, a pile of granite rocks or a quarry from above.
Rough and friendly at the same time, professional and unpolished at the same time. A new brand typeface captures the true essence of Swecon.
A custom set of icons and illustrations, derived from the wheel housing in the logo, strengthens the identity and builds instant recognition in every detail.