Martin Rosell and Swecon


Swecon mood image
Digital Identity
Design System
Web Site
Creative Direction
Art Direction
Graphic Design

Swecon is the official reseller of Volvo CE in Sweden, Germany and the Baltics.

Having visually been a part of Volvo CE, it was now time for Swecon to stand tall on its' own. With a bold, new identity and a new digital presence on all markets.

Swecon Colors 1
Swecon Colors 2

Core of the identity is the love for the machines, for the job. Customers are passionate about what they do, and so are Swecon. And that's where they meet.

Colors are taken from the basic elements they meet everyday – rocks, sand, sunlight, snow and fog.

Swecon Product
Mood image
Mood image
Mood image
Mood image

Mood imagery are abstract captures of the beauty of their users' everyday worklife. Tire tracks in the sand, a pile of granite rocks or a quarry from above.

Swecon Action
Swecon Typography

Rough and friendly at the same time, professional and unpolished at the same time. A new brand typeface captures the true essence of Swecon.

A custom set of icons and illustrations, derived from the wheel housing in the logo, strengthens the identity and builds instant recognition in every detail.

Swecon Product Page
Swecon Product Mobile
Swecon Find Dealer
Swecon Menu
Swecon Home Page
Swecon Product Listing
Swecon Action
Swecon Home Page