Martin Rosell and Kivra


Kivra Mood Image
Digital Identity
Web Site
Creative Direction
Art Direction
Graphic Design

With a 90 percent market share, Kivra is Sweden's no. 1 digital letterbox. Recently appointed one of Sweden's most purposeful digital services, and with a number of new services in the pipeline, Kivra was in need of a re-defined and clear visual presence.

Kivra Colors 1
Kivra Colors 2

In order to strengthen the brand and build for a consistent experience, all focus was shifted towards the green color. Shades of lighter green makes for a bright green experience while ensuring sufficient contrasts with black text.

Kivra Typography

A mix of more generic typefaces were replaced with a single, more characteristic one – emphasising the simple, modern, friendly and reliable nature of the service. Optimized for both digital and print, and readable and clear even in small sizes.

Mood image Unfiltered
Mood image
Mood image Unfiltered
Mood image

A new set of imagery focuses on what Kivra actually does for you – creating an easier and paper free living, where everything important is always with you.

A Kivra-unique filter gives photos a distinct look, making them easily recognisable even with a minimum of branding.

Kivra Homepage
Kivra Foretag

Complex processes call for simple explanations. A set of friendly and simplistic symbols, complements the identity and guides users on features and attributes.

Kivra Homepage Mobile
Kivra Foretag Mobile
Kivra Mood Image